AI visibility (also called GEO or answer-engine optimization) tools track how often AI assistants mention or cite your brand, which prompts surface you, and which competitors appear beside you. Here's an honest comparison of the main options and who each is for.
| Tool | Starting price | Best for |
|---|---|---|
| Cited | Free scan, $39/mo | SMBs & agencies who want a dead-simple check + auto-generated fixes |
| Otterly.AI | ~$25/mo | Budget prompt tracking |
| Frase | ~$39/mo | Content teams who also want writing tools |
| AIclicks | $59–$499/mo | Growing teams scaling prompt volume |
| Semrush AI Toolkit | $99/mo+ | Existing Semrush users |
If you're an enterprise with a content team, the heavier platforms fit. If you're a small business or an agency managing client brands and you want to *check, fix, and monitor* without learning a new discipline, Cited is the simplest path — free scan, fixes included, $39/mo to monitor.
*Prices reflect publicly listed 2026 pricing and can change; verify on each vendor's site.*