GEO vs SEO: what actually changed

SEO got you ranked in a list of links. GEO (generative engine optimization) gets you named inside an AI's answer. They share a foundation — but the goal, and the signals that matter most, are different.

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FAQ

Is GEO replacing SEO?Not replacing — extending. Classic SEO still drives Google traffic, but more buyers now ask AI assistants that name only one or two businesses. GEO is how you become one of those names.

Do the same things work for both?Partly. Strong entity signals and trusted citations help both. But GEO leans harder on being cited across the sources AI trusts, and on clean, quotable answer-style content.

How do I measure GEO?You can't improve what you can't see. Cited scores whether each AI names you and shows the gaps — run a free scan to baseline.

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