GuideHow to get cited by Perplexity
Perplexity is the most transparent answer engine: every claim links to a source, and those source slots are the prize. It retrieves live web results for each question, so being cited isn't about training data — it's about being the page Perplexity's retrieval trusts most at the moment of the question. That's a game a small business can win.
FAQ
How does Perplexity choose which sources to cite?It retrieves candidate pages live, then favors ones that answer the question directly, come from domains it trusts for the topic, and resolve to clear entities. Structured pages with direct answers, fresh dates and real authorship win the citation slots.
What should I change on my site first?Make your key pages quotable: a direct answer in the first paragraph, clear headings, FAQ schema, visible dates. Then build citations on the review sites and roundups Perplexity repeatedly pulls for your category — those pages mention you when you can't rank yourself.
How do I know if Perplexity cites me today?Run a free Cited scan — it asks Perplexity the real buying-intent prompts for your business and shows whether you're named or cited, who is instead, and the highest-impact fix.
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