GuideWhat is share of answer?
Share of voice measured how loud your brand was in ads and mentions. Share of answer measures something sharper: when a buyer asks an AI assistant a question you should win — "best [what you do]", "[competitor] alternative" — how often does the answer name you instead of someone else? It's the closest thing the AI era has to a market-share number for demand capture.
FAQ
How is share of answer calculated?Ask a consistent set of real buying-intent prompts across the major engines repeatedly, and count the percentage of answers that name you versus each competitor. One-off spot checks mislead — phrasing and session variance mean you need consistent prompts over time.
Why does share of answer beat rankings as a KPI?Because the answer is the whole battlefield. Position three in ten blue links still gets seen; being absent from a two-name AI answer means the buyer never knows you exist. Share of answer captures that winner-take-most dynamic.
How do I track mine?Cited runs the same buying-intent prompts across 8+ engines on a schedule, scores who gets named, and alerts you when your share shifts. Run the free scan to see your baseline today.
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