GuideAI visibility for insurance agents
Insurance is the definition of a trust purchase with recurring revenue — a client who picks you keeps paying for a decade. And buyers increasingly start that decision by asking an AI assistant: "who's a good independent insurance agent in [city]?" or "best commercial insurance broker for a small contractor." The model names one or two agencies. Carriers have brand budgets; independent agents have almost nothing standing between them and being invisible in that answer.
FAQ
Do people actually find an insurance agent through AI?The ones worth having do — people who've moved, started a business, bought a house, or gotten burned by a direct carrier and now want a human broker. They have no referral, they don't want a comparison-site lead form, and they ask AI for a name.
What gets an agency recommended by AI?InsuranceAgency/LocalBusiness schema plus an llms.txt file so models can resolve you as an entity; explicit pages for each line you write (home, auto, commercial, life, workers' comp, specialty niches) and each state or city you're licensed in; carrier appointments named plainly on-site; consistent reviews on Google and the platforms models cite; and plain-English answers to the coverage questions people actually ask.
How do I check my agency's AI visibility?Run a free Cited scan on your agency's domain — 0–100 score across ChatGPT, Perplexity, Gemini, Claude and more, the agencies named instead of you, and the fix to make first. No signup.
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