Do press releases help your AI visibility?

It depends entirely on where the coverage lands. A press release that only lives on a paid wire service does little. But genuine pickup on publications AI assistants trust — trade press, local news, respected industry blogs — creates exactly the kind of third-party citation that makes models more willing to recommend you. The lever isn't the release; it's the earned coverage it produces.

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FAQ

Does distributing a press release improve AI recommendations?Only if it earns real coverage. Wire distribution alone rarely moves AI visibility because the model doesn't weight low-trust syndication highly. Coverage in publications it does trust — and that other sources cite in turn — is what builds the citation density that drives recommendations.

What kind of press actually counts?Trade and industry publications, reputable local news, and established blogs in your niche. A single mention in a source the model already trusts is worth more than fifty syndicated copies of a self-written release.

How do I know if my PR is helping?Baseline with a free Cited scan, then watch whether new coverage moves your score. Cited shows which sources AI is pulling from for your category, so you can aim your PR at the ones that matter.

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