How to audit your competitors' AI visibility

A competitor audit is the fastest route to a real AI-visibility plan, because the assistant has already told you who's winning — you just have to work out why. The useful version of this audit isn't a feature comparison. It's reverse-engineering the specific sources the model cited when it named them, then asking what it would take to appear in those same places.

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FAQ

Where do I start?With the answer itself. Ask the assistant your category's buying-intent prompts and record which competitors are named and, where available, which sources are cited. Those citations are the audit — they name the exact directories, roundups and review platforms that decide your category's answer.

What should I be comparing?Three things, in order: entity clarity (can the model unambiguously resolve who they are and what they do?), citation footprint (where does the web talk about them that it doesn't talk about you?), and quotable content (do they have clean, liftable answers to your buyers' real questions?). Most gaps live in the second one.

Then what?Prioritize by achievability, not prestige. Getting listed in three category directories your competitor appears in usually moves the answer faster than chasing a single hard-to-earn national mention. A free Cited scan gives you both sides — your score and who's named instead — in one pass.

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