How to fix wrong information about your business in AI answers

AI assistants don't store a record of your business — they reconstruct one from whatever the web says about you. So when ChatGPT lists services you dropped two years ago or names a location you closed, it isn't malfunctioning: it's faithfully repeating stale sources. Corrections don't happen by complaint. They happen by outnumbering and out-freshening the bad data at the source.

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FAQ

Why does AI have outdated information about my business?Because the assistant is summarizing the web, not a database you control. Old directory listings, an abandoned profile, a years-old press mention or an outdated About page can all outweigh your current site — especially if the stale source is on a domain the model trusts more than yours.

Can I just ask the AI company to correct it?Generally no — there's no reliable per-business correction desk, and even where feedback exists it rarely propagates quickly. The durable fix is to correct the underlying sources: update or claim every directory and profile carrying the wrong data, publish the correct facts plainly on your own site, and get the accurate version cited in places the model already reads.

How do I find out what AI is saying about me right now?Run a free Cited scan. It shows what assistants actually say when buyers ask about your category — including whether you're described accurately — and which sources they're pulling from, so you know exactly which stale listing to fix first.

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