How to measure the ROI of AI visibility

"Is getting recommended by AI actually worth paying for?" is the right question to ask before you spend. AI visibility isn't a vanity score — it maps to a real funnel, and you can measure it. Here's how to connect a visibility score to traffic, leads and revenue so the investment is accountable, not faith-based.

Test your own AI visibility (free)

Checks ChatGPT, Perplexity, Gemini, Claude & more. No signup. ~15 seconds.

FAQ

What metrics actually show AI-visibility ROI?Three layers: (1) your share of answer — what percent of buying-intent prompts name you vs. competitors; (2) AI-referred traffic — visits arriving from ChatGPT, Perplexity, Gemini and Copilot, which you can see in analytics; and (3) assisted conversions — leads and sales that touched an AI-referred session. Together they turn a score into a revenue story.

How do I know AI is sending me anything?Check your analytics referrer data for chatgpt.com, perplexity.ai, gemini and copilot sources — that traffic is usually high-intent and converts well. Cited's tracking and dashboard surface which AI assistants refer visitors so you can watch the channel grow as your score rises.

What's a simple way to prove it out?Baseline your score free, fix the top gaps, and track share of answer plus AI-referred traffic over 30–60 days. If being named lifts high-intent visits and those visits convert, the monitoring cost (from $39/mo) pays for itself fast — especially in high-ticket categories.

See if AI recommends you — free

Most businesses score under 40/100 and have no idea. Find your score in 15 seconds, then fix it.

Run my free scan