How to monitor your brand in AI answers

You can't manage what you don't measure — and AI answers change constantly as models update and citations shift. Monitoring your brand across assistants means tracking three things over time: whether you're named for your buying-intent prompts, who's named instead of you, and which sources the models are pulling from. Do it on a regular cadence, not once, because the answer moves.

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FAQ

What exactly should I be tracking?Three things: your share of answer (are you named, and how often) across each major engine, the competitors named in your place, and the sources the AI cites for your category. Together they tell you not just where you stand, but why — and what to fix.

How often should I check?AI answers shift as models refresh and citations change, so a one-time check goes stale fast. Regular monitoring — daily or weekly — catches drops early and shows whether your fixes are working. Cited re-scans daily and flags meaningful changes.

What's the easiest way to start?Run a free Cited scan for your baseline across 8+ engines, then turn on daily monitoring (from $39/mo) so you're alerted when your share of answer moves instead of finding out months later.

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