GuideHow to write content AI will quote
Getting cited by an AI assistant isn't about publishing more — it's about publishing content the model can lift a clean, confident answer from. The pages that get quoted share a shape: they answer a real question directly, in specific, self-contained language, with structure the model can parse. Here's how to write it.
FAQ
What makes content quotable by AI?Answer the question in the first sentence, then support it. Be specific and self-contained — a model quotes a passage that stands on its own, with concrete numbers, names and steps, not vague marketing copy. Clear headings and Q&A structure help the model find and lift the answer.
What content does AI ignore?Thin, hedged, keyword-stuffed pages, and anything that buries the answer under fluff. If a passage can't be quoted as a standalone answer, models skip it — even if it ranks in classic search.
How do I know if my content is working?Run a free Cited scan — it checks whether AI engines can read and quote your pages, scores whether they name you, and shows the content gaps to close first.
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