GuideWhat is LLM SEO?
LLM SEO is the practice of getting large language models to name your business when someone asks them a question you should be the answer to. You'll see it called GEO (generative engine optimization) and AEO (answer engine optimization) too; the terminology hasn't settled, and the distinctions people draw between them are mostly marketing. The underlying shift is what matters: optimizing to be the answer, not to be one of ten links.
FAQ
How is it actually different from SEO?The scarcity changes everything. Ranking tenth on Google still gets you seen; being the eleventh business an assistant might have mentioned gets you nothing, because it names one or two and stops. That compresses the winner's circle dramatically and makes citation across trusted third-party sources matter more than on-page tuning of your own site.
Does my existing SEO work carry over?A meaningful amount. Crawlability, clear structure, schema and earned authority all still help — assistants read the same web. What doesn't carry over is the keyword-density-and-rankings mindset, and the assumption that being on page one means you're visible. Plenty of businesses rank well and are never named.
Where should I start?With a baseline, not a strategy document. Run a free Cited scan to see whether assistants name you today for your real buying-intent prompts, and who they name instead. The gap between those two answers is your actual roadmap.
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